Beer market in Canada - statistics & facts

Market landscape

Canada is very much a nation of beer drinkers. Despite a general decline in sales over the last few years, beer is still the most popular alcoholic beverage among Canadian consumers. The brewing industry is betting on Canadians remaining beer enthusiasts as the number of breweries per capita keeps increasing year after year. This also reflects a growing trend in North America of the brewing giants losing market share to smaller brewers. Canada's most populous province, Ontario, was also the region with the greatest amount of breweries, 269 in 2020.

Consumption

Along with a decline in beer sales, Canadians have been drinking less beer every year. Total per capita consumption dropped to 69.3 liters in 2020, representing a 20 percent decline since 2010. Despite having the most breweries, Ontario was not the leading province in terms of beer consumption. In fact, Ontario was second to last, with only Nunavut having lower consumption. Yukon had a per capita sales volume of 109.5 liters in 2020, well over the national average of 72.3 liters. In terms of weekly beer consumption, this translates to 6.5 standard drinks for Yukon, compared to the national average of four.

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