Alcohol consumption in Canada - statistics & facts

Market landscape

Beer is the beverage choice for most Canadian's, accounting for a 38 percent share of the total alcoholic beverages market. Like in other markets though, its importance is diminishing. Its share of the market has slipped 15 percent since 2010. Sales volume of beer declined in 2020 again, as it has for every year since 2008. Despite this gloomy picture, the number of breweries has been increasing, trying to capture an ever smaller slice of the market. The wine market, whose share of the alcoholic beverages has grown during beer's decline, was dominated by red wine, with sales reach 4.17 billion Canadian dollars in 2020. White wine had sales of a comparatively low 2.63 billion dollars in the same year. Spirits have also grown to fill the void left by beer, reaching six billion Canadian dollars in sales in 2020, a 34 percent increase since 2011. Whisky is the preferred distilled beverage, with sales totaled almost 1.8 billion Canadian dollars in 2020.

Consumption

Canadians decreased their consumption of alcoholic beverages for the fourth straight year in 2020, dropping to 98.6 liter per capita. This represents an overall reduction of eight percent since 2010. Beer, in particular, has fallen drastically in consumption, losing 18 percent since 2010. Wine consumption and spirits consumption both increased in 2020.

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