Bottled water market in the UK - statistics & facts

UK market landscape

The UK market for bottled water was worth 1.6 billion British pounds in 2020, a decrease of 14 percent compared to the previous year. Sales of unsweetened mineral and aerated waters manufactured within the UK also saw a decline in sales in 2020 of nearly 16 percent to 324 million GBP. Still water accounts for the largest share of packaged water sales, 77.5 percent of the market in 2020. Mineral water was likewise the most dominant variety of water, accounting for almost two thirds of sales.

Consumption

Overall, UK consumers drink 2.5 million liters of bottled water a year. Per person consumption stood at 45.8 liters in 2020. This figure is expected to grow to 58 liters by 2026. Among consumers of bottled water, nearly two-thirds drank the beverage at least once a week. The brand of bottled mineral water most preferred in Great Britain is Highland Spring Water. Over six million British consumers drink the brand. Combined, private label brands of mineral water reached even more consumers and Tesco's own brand reached 3.3 million Brits alone.

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