Black Friday in the United Kingdom (UK) - Statistics and Facts

Black Friday and Cyber Monday

Although this globally participated mega sales event is commonly known and referred to as Black Friday, special deals on offer spread over the following weekend (also known as Black or Cyber Weekend) and Monday (Cyber Monday). In 2021, UK shoppers were expected to spend just as much on Cyber Monday as they did on Black Friday, both in terms of online and offline. Over the past three years, consumer interest in both Black Friday and Cyber Monday grew, with over half of UK consumers stating they were interested in the events.

Opportunity for retailers and marketers

Black Friday is arguably the most anticipated and advertised event of the last quarter of the calendar year, as this is when the retail sector typically sees a considerable boost in consumer spending. In the United Kingdom, both in 2020 and 2021, around 7 in every 10 consumer brands were participating in the Black Friday sales events, offering special discounts. For most consumers, the leading brand that inspired shopping during the Black Friday period was Amazon. According to forecasts gauging consumer interest in brands across various industries, brands such as JD Sports and Zara were expected to see the highest demand in the fashion category during Black Friday 2021.

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