Black Friday worldwide - Statistics and Facts

Black Friday in different regions

Originally celebrated in the United States, Black Friday’s popularity has reached many other countries. Among those is the United Kingdom, where sales have continued to grow in recent years and shoppers are expected to spend more than 9 billion British pounds during Black Friday in 2021. The shopping holiday is also relevant in countries like Germany and Brazil, with nearly 13 percent of the global searches related to the event coming from Germany. In Brazil, Black Friday online sales accounted for 4.6 percent of the country’s annual online sales revenue.

In some countries, however, there are other popular shopping events taking place in November that are more closely related to those regions. In China, Singles’ Day is celebrated on November 11 (11/11), and the event has grown to be the biggest online and offline shopping day in the world. In 2021, Singles’ Day’s online transaction value amounted to over 965 billion yuan. Since 2011, Mexico has celebrated “El Buen Fin” (short for “the good weekend”) on the weekend before Mexican Revolution Day, and similarly to Black Friday, on that day retailers offer special promotions and extended opening hours.

Physical versus e-commerce

With the spread of the novel coronavirus (COVID-19) pandemic and the several measures taken in order to mitigate it, more and more people turned to online shopping. That is especially true for Black Friday and its strictly e-commerce counterpart, Cyber Monday. While there are many reasons why shoppers might still choose brick-and-mortar stores for their purchases, e-commerce is set to continue growing. More consumers are willing to shop in physical stores during the 2021 holiday season, the rise in the number of fully vaccinated people and the respite from high infection rates being some of the reasons for that change. On the other hand, the dramatic increase in the number of coronavirus infections towards the end of 2021, especially in Europe, means those in-store shopping intentions might once again be put on hold.

This text provides general information. Statista assumes no liability for the information given being complete or correct. Due to varying update cycles, statistics can display more up-to-date data than referenced in the text.