Retail events throughout the year
That being said, almost every month in the financial year is an opportunity for the retail sector to lure consumers to shops. Along the path, there are many more milestones like Valentines Day, Mother’s Day, and Easter, as well as the relatively new but increasingly popular ones like Singles' Day.Following Christmas and New Year’s, Easter is the second biggest occasion for retail sales. Surveys on UK consumers’ Easter spending plans showed that in 2021, the expected Easter budget per capita was lower than the pre-pandemic averages. The pandemic had also obliterated one of the most important retail metrics during Easter 2020: retail visitor traffic. Typically, in previous years, footfall to retail locations such as high streets depended on weather conditions over that bank holiday, which in turn influenced whether or not consumers would be out and about spending. In that regard, Easter 2019 proved to be a good period, whereas Easter 2018 was characterized by negative shopper traffic growth change.
