Tablet market in the U.S. - Statistics & Facts

Apple iPad is the market leader

The California-based tech company Apple is a pioneer in the global tablet market and holds a dominant position in the U.S. tablet market with its iPad product line. Almost 60 percent of tablets in the United States are Apple devices, with Samsung and Amazon filling out the top-three. These two competitors of Apple together account for around one-third of the total market, roughly half of Apple's share. The iPad's iOS operating system powers nearly 60 percent of all tablets in the U.S., with its biggest competitor, Android, controlling most of the remaining 40 percent of the market.

Tablet usage

The average lifespan of tablets in the United States dipped significantly from more than seven years in 2019 to around five years as of 2021. This development could be due to the introduction of newer device generations in the past couple of years, replacing older devices purchased when tablets first started to became popular around 2014 . The most popular activities for U.S. tablet users are accessing the internet, watching digital video content, online shopping, listening to digital music content or podcasts, and playing video games.

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