Whirlpool - Statistics & Facts

Whirlpool's business segmentation

Whirlpool Corporation is parent to 14 major global brands that include: Maytag, KitchenAid, Bauknecht, and Jenn-Air. In addition to selling appliances under its own brands, the company is also a major producer of home appliances for other well-known companies such as IKEA and Kenmore Appliances. The company's major product categories are laundry appliances, refrigerators and freezers, and cooking appliances, which Whirlpool produces in 36 manufacturing locations across the globe. These three major segments taken together account for more than 80 percent of Whirlpool's revenue.

North America is Whirlpool's main market

As a U.S.-based company Whirlpool generates the majority of its revenue in its home market. Over half of the company’s global net sales is generated in the United States and Canada each year. In 2021 Whirlpool's revenue in North America amounted to almost 12.5 billion U.S. dollars. Whirlpools manufacturing locations are primarily located in the United States, though it has manufacturing sites around the globe. Whirpool's strong market position in the United States and Canada is reflected by the brands' popularity, as the company is the most popular washing machine brand in both countries according to a Statista survey.

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