The traditional telecom market leaders in India have encountered severe competition in recent years due to the introduction of many new players into the market. Despite this, Airtel had a share of about 29 percent in the wireless subscriber market and ranked second only to Bharat Sanchar Nigam Limited (BSNL), a state-owned company in the wireline subscriber market across India.
However, Airtel reported a revenue of over one trillion Indian rupees in fiscal year 2021 which was a great increase compared to a year ago, despite the impact of the coronavirus pandemic. The net debt of the company decreased from about 1.2 trillion Indian rupees in FY 2020 to about 934 billion Indian rupees in FY 2021.
Bharti Airtel offers its customers telemedia and digital TV services along with its widely popular mobile services. The subscriber base for all its services is gradually increasing across the country. Bharti Airtel digital TV services had a subscriber base of about 17.72 million in India as of fiscal year 2021. The different services that Airtel offers to its customers and its ever-increasing subscriber base has led to Bharti Airtel becoming one of the leading brands across India. The brand value of Bharti Airtel was about six billion U.S. dollars in 2021. Venturing into diverse roles - mobile data services, digital television, software and cloud products to the fastest growing market, Airtel has a strong hold in the Indian market.
