Vodafone: a telecommunications giant
Vodafone has over 94 thousand employees around the world, working in customer care and administration, selling, distribution and operations. About 14 percent of all Vodafone employees work in Germany, making it one of the largest markets for the company in terms of number of mobile customers.A strong performer in Europe
Europe is the most profitable region for Vodafone, with Germany as the leading market. Vodafone generated close to 13 billion euros in revenue in Germany in 2021, with the company accounting for 36 percent of the mobile market in the country. Deutsche Telekom and Telefonica o2 are the other major players, each holding slightly less than a third of the market.The United Kingdom (UK) is the second most profitable European market for Vodafone, generating around 6.5 billion euros in revenue in the country in 2020.
Banking for the unbanked: mobile money in Africa
African telecommunications company Vodacom – in which Vodafone holds a controlling stake – and Kenyan telecommunications provider Safaricom, have been active in bringing financial services to to underbanked regions in Africa. This is largely done through M-Pesa, a mobile money service provider, which lets mobile phone subscribers pay for goods and services, as well as receive money from other mobile money users.Mobile money has quickly taken off, as it offers bank-like services and electronic transactions to areas of the world that had previously not been fully able to participate in the financial system. M-Pesa has seen significant growth , adding 18.5 million customers from 2017 to 2021. The https://www.statista.com/statistics/1139181/m-pesa-transaction-volume/ has nearly tripled over the same time period.
