Deutsche Telekom’s net revenue has gradually increased over the past five years to almost 75 billion U.S. dollars in 2017. Approximately one third of the company's revenue is earned domestically, where the company is the most dominant player. Besides Germany and Europe in general, North America is an important market for the company as well, as this region accounted for almost 50 percent of its global revenue in 2017. The company is also one of the largest employers in the world, employing more than 200,000 people. About half of these employees are located in Germany. Deutsche Telekom's global reach contributes to its strong brand. In 2018, the company’s estimated brand value stood at around 40 billion U.S. dollars.
The company offers several products and services, from fixed and mobile telephone services to IT services and digital TV solutions. Again, Deutsche Telekom is particularly strong in its domestic market, as Deutsche Telekom’s market share of landline telephone connections in Germany is close to 50 percent. Their market share of broadband connections in the country added up to around 40 percent in early 2017.
