Coronavirus: impact on the retail landscape in the U.S. - Statistics & Facts

Consumer behavior near the end of a pandemic

The pandemic has caused many individuals to exhibit different behavioral patterns when shopping. For example, about 40 percent of consumers in the United States had given a new shopping method or a different brand a try. And as the United States gets closer to reaching herd immunity each day, many of the country’s consumers have also increased their leisure expenditures: nearly six in ten half and fully vaccinated consumers planned to spend more money than usual on certain products and services as a way to indulge themselves. Even those who are not yet or not likely to get vaccinated planned to treat themselves in this manner. Many American consumers specifically intended to spend a little extra on restaurants & bars, travel, clothing, and several other items.

Travel during and after COVID-19

With borders opening up and restrictions being lifted, there has been a worldwide spike in online traffic to travel websites and webpages indicating an increased desire for travel. When asked how they felt about the opportunity to visit other countries once the coronavirus was under control and the economy has reopened, feelings among Americans were somewhat mixed. Just over 30 percent of respondents were excited to go abroad, while another third was not comfortable doing so.

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