U.S. Wine Market - Statistics & Facts

Production

The United States produced over 700 million gallons of wine in 2020, nearly 9 percent of the global wine production volume. The country's wine production is mainly concentrated in the sun-bathed Golden State of California, which accounted for about 90 percent of entire U.S. wine production. Despite the COVID-19 pandemic, there were about 11,053 wineries in the United States in 2021, an increase over 2020.

Retail

Over the past few years, wine sales have held a share of about 17 percent of total alcohol retail sales in the United States. Retail aisles are filled with table wine brands such as Barefoot, Sutter Home and Franzia. America's number one table wine brand Barefoot was sold to the E&J Gallo Winery in 2005. The table wine brand reportedly generated about 664 million dollars in sales in the United States in 2021.

Consumption

Average wine consumption per United States resident was 3.09 gallons in 2020, up from 2.34 gallons in 2005. Table wine was, by far, the most purchased type of wine in the country in 2020. Sales of table wine were 12 times higher than champagne and sparkling wine for instance. Wine drinking increased in the time following the lockdown in 2020. During lockdown about 21 percent of wine drinkers stated they drank wine about once a week. The share of wine drinkers at this frequency increased to 25 percent in the six months following lockdown.

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