U.S. apparel and footwear resale market - statistics & facts

Second hand luxury resale

The market for second hand luxury goods is also on the rise. Europe is the largest second hand personal luxury goods market, a market which mostly consists of watches and jewelry. It is also quite a lucrative market, with some brands of luxury sneakers, such as Yeezy, being sold second hand for up to six thousand U.S. dollars.

Online marketplace

Online apparel is a growing market and in 2021, almost 40 percent of all apparel retail sales were through online channels. The second hand and resale item market is also continuing to grow through resale websites and apps. The worldwide online market growth for resale apparel items was almost 70 percent from 2019 to 2021. Among U.S. online sellers, the most popular online marketplaces are eBay, Bonanza, and Ruby Lane.

Consumer behavior

A 2020 survey found that in 2019 seven percent of the average U.S. consumer’s wardrobe consisted of resale clothing, a proportion that was expected to rise to 17 percent by 2029. Clothing is the most common item bought second hand. The trend of second hand clothing also varies by generation. A worldwide survey in 2020 showed that more women in Generation Z are purchasing second hand items than other generations.

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