Apparel market in Italy- statistics & facts

Apparel market overview in Italy

Together with a great number of wearing apparel manufacturers, which employed over 175.5 thousand individuals in 2018, two important sectors of the apparel manufacturing market are the knitting industry and the textile industry. However, the highest grossing apparel category in Italy is other outerwear, which generated almost 30 billion euros in revenue in 2018. Other outerwear accounted for nearly ten times the amount of annual revenue, when compared to knitted apparel. Within Italy, some of the leading brands are Gucci, Prada, and Versace.

The role of online shopping

While chain stores were historically one of the most used retail sales channel in Italy, online shopping is taking off. Since 2012, more consumers are choosing to shop online. As of 2019, more than 20 percent of Italians have purchases fashion or sports goods online. The role of cheaper online prices, home delivery, and wider product range are some of the leading reasons why Italian consumers are shopping online. As of 2019, clothing and sports apparel were the most popular product category for online shopping in Italy. That year, more than 40 percent of e-commerce consumers purchased this category online. However, security is a major concern amongst younger consumers. In a recent survey, a third of Millennials say they do not trust their credit card or banking information online.

Upcoming market trends

Amongst consumers, sustainable and vegan clothing is a growing trend within the industry. In 2019, almost half of Italian consumers said that they care that the fabric is sustainable. In the same survey, 40 percent of consumers state that it is important that the article is cruelty-free. Despite this, the majority of consumers state that they do not wish to reduce their clothing purchase for ethical reasons.

This text provides general information. Statista assumes no liability for the information given being complete or correct. Due to varying update cycles, statistics can display more up-to-date data than referenced in the text.