Luxury goods in the UK - statistics & facts

UK luxury market overview

In the United Kingdom, most luxury goods sold are in the form of fashion, cosmetics, fragrances, leather, eyewear, and accessories like jewelery and watches. The leading category in luxury sales is fashion, which generated 5.21 billion Euros alone in 2019. In the UK, some of the leading luxury brands by revenue include Chanel, Burberry, and Ted Baker. Between 2021 and 2025, luxury goods are forecasted to see positive revenue growth, with luxury fashion having the largest increase.

Luxury retail the UK

Some of the biggest British luxury brands include Burberry, Mulberry, Jimmy Choo, and Ted Baker. Due to the coronavirus pandemic, the sales revenue of these brands decreased significantly in 2020. Between 2019 to 2021, Burberry’s revenue decreased by about 400 million British pounds, Jimmy Choo's revenue by 200 million, and Ted Baker's revenue by 200 million. The most popular luxury brands in the UK as of December 2020 is a trio led by Rolex, Calvin Klein, and Harrods.

Consumer trends

Most consumers in the UK state that the main reasons they purchase luxury goods is for special occasions and because they often have better quality products. Only a small fraction of consumers claim that important factors in their luxury purchases are the label or exclusivity of it. For British consumers, quality and price are the biggest motivating factors for luxury purchase. While luxury goods in the UK have large annual revenues, they are still not common purchases to the everyday consumer. Almost 60 percent of respondents in a UK survey state that they do not make luxury purchases.

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