Coty Inc. - Statistics & Facts

A leader in the fragrance market

Coty Inc. gained prominence in the beauty industry through a strong presence in the fragrance section of the market. Using a strategy of collaboration with other well-known brands such as Adidas and Calvin Klein, Coty Inc. has solidified a place in a segment that makes up 11 percent of the cosmetics market globally. Perfumes and fragrances for women are one of the most successful beauty products in the United States, totaling sales of over 493 million U.S. dollars in 2021. That same year, the prestige fragrance category registered the highest sales growth among all beauty segments, at around 49 percent.

Not only prestige beauty

Diversification is also very present in Coty Inc.’s market strategy, which allows access to a broader sales base. The company’s portfolio does not only include luxury brands: among its most popular consumer brands are Max Factor, Rimmel London, Bruno Banani, and CoverGirl. The latter has recently gained a spot amid the most popular skincare and cosmetics brands, according to U.S. female consumers. As of March 2021, the brand was also one of the most followed on Facebook, with approximately 4.5 million followers.

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