In the past year, the company's sales amounted to 70.3 billion U.S. dollars worldwide. This revenue was generated as a result of Procter & Gamble's numerous billion U.S. dollar brands within the consumer goods industry. That time, five of the company's brands were ranked within the top fifteen personal care brands in the world; the leading one being Gillette, which had a brand value of about 15.1 billion U.S. dollars.
Procter & Gamble is also one of the biggest spenders in the world when it comes to its advertising campaign. Recently, the company spent approximately 7.33 billion U.S. dollars. In the United States alone, Procter & Gamble spent 117 million U.S. dollars promoting its Crest brand in 2019.
As of 2013, Procter & Gamble has rebranded itself as PGE (Procter & Gamble Entertainment) with a new logo and an emphasis on multi-platform entertainment production.
