Breakfast cereal market in Europe - Statistics and Facts

Breakfast cereal consumption in Europe

In Denmark, the average household expenditure on breakfast cereals amounted to 426 Danish kroner. In Poland, the average consumer eats 180 grams of breakfast cereals per month. The favorite brand of breakfast cereals among Polish consumers is Nestle, which is more than two times as popular as the next big brand, Vitanella. The average weekly purchase per person of breakfast cereals in the United Kingdom (UK) amounts to approximately 128 grams.

Breakfast consumption behavior in Europe

The average frequency of breakfast consumption at home in the Netherlands is 6.2 days per week. Taking a closer look at the individuals' breakfast eating habits in Italy, the majority of Italians prefer to have a complete breakfast with a beverage such as milk, coffee, or a cappuccino together with something to eat. In Germany, brands are secondary for most consumers when making purchasing decisions about breakfast products, such as muesli or cornflakes. When it comes to breakfast cereals, the majority of Germans make purchasing decisions based on the price, as opposed to brands.

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