Samsung/iPhone - brand purchase consideration by region 2017

Published by S. O'Dea, Feb 27, 2020
This statistic shows the results of a survey taken in the third quarter of 2017 regarding preference for Samsung or iPhone smartphone for the next phone purchase. 88 percent of respondents (loyal Samsung owners) in North America said that they would consider Samsung when next upgrading / purchasing a new phone.

Which brand(s) would be your top choice when you next upgrade or buy a new mobile phone?

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Source

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Release date

February 2018

Region

Worldwide

Survey time period

3rd quarter of 2017

Number of respondents

16,596 respondents

Age group

16-64 years

Special properties

Loyal Samsung owners

Method of interview

Online survey

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