IKEA - Statistics & Facts

IKEA’s business model

In financial year 2021, the company generated a global revenue of nearly 42 billion Euros. One of the key competitive advantages IKEA has is its extensive knowledge about the customers. The company understands the purchasing factors which influence customers to buy furniture and implements the best practices to induce that decision. IKEA offers low prices and a huge range of products, constantly introducing new product designs that look stylish in the eyes of customers. All the products are designed so they are easy to transport and assemble. Moreover, the company offers an extremely wide product range and positive shopping experience. All of these factors are aligned with what customers want and need and which results in higher consumer satisfaction rates and higher sales. According to a survey conducted in 2021, IKEA was one of the most popular department and home stores in the United Kingdom.

IKEA worldwide

In 2021, IKEA was the eighth most valuable retailer in the world, making it the most valuable furniture retail brand, valued at over 21 billion U.S. dollars. The business operates 458 stores around the world and has 50 e-commerce markets. Roughly 775 million customers visited IKEA stores in 2021. IKEA offers furniture and furnishing products for all areas of the home and also sells outdoor and office products. Although the firm’s main business is designing, manufacturing, and selling furniture, in addition to its furniture products, the company operates restaurants, houses, and flats.

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