Television was the leading advertising medium by expenditure in Ukraine, at about 15.6 billion Ukrainian hryvnia in 2021. The internet advertising spending was the second-largest, forecast at over 13.5 billion Ukrainian hryvnia in 2021. Press ads also saw an increase in budgets over the observed period.
Spending on advertising in Ukraine from 2011 to 2022, by medium
(in million Ukrainian hryvnia)
* Forecast.
** The methodology for internet advertising has changed over the observed period, which contributed to the significant increase in spending in 2019.
The statistic has been compiled from several reports by the source.
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All-Ukrainian Advertising Coalition. (August 11, 2022). Spending on advertising in Ukraine from 2011 to 2022, by medium (in million Ukrainian hryvnia) [Graph]. In Statista. Retrieved August 18, 2022, from https://www.statista.com/statistics/491869/advertising-spend-by-medium-ukraine/
All-Ukrainian Advertising Coalition. "Spending on advertising in Ukraine from 2011 to 2022, by medium (in million Ukrainian hryvnia)." Chart. August 11, 2022. Statista. Accessed August 18, 2022. https://www.statista.com/statistics/491869/advertising-spend-by-medium-ukraine/
All-Ukrainian Advertising Coalition. (2022). Spending on advertising in Ukraine from 2011 to 2022, by medium (in million Ukrainian hryvnia). Statista. Statista Inc.. Accessed: August 18, 2022. https://www.statista.com/statistics/491869/advertising-spend-by-medium-ukraine/
All-Ukrainian Advertising Coalition. "Spending on Advertising in Ukraine from 2011 to 2022, by Medium (in Million Ukrainian Hryvnia)." Statista, Statista Inc., 11 Aug 2022, https://www.statista.com/statistics/491869/advertising-spend-by-medium-ukraine/
All-Ukrainian Advertising Coalition, Spending on advertising in Ukraine from 2011 to 2022, by medium (in million Ukrainian hryvnia) Statista, https://www.statista.com/statistics/491869/advertising-spend-by-medium-ukraine/ (last visited August 18, 2022)
