The marketing and advertising sectors have always been fueling one another. Market analyses show that the global advertising industry is on the rise and projected to grow by 5.9 percent in 2021. Couple that with the ever-growing value of the M&A deals made in the marketing services sector, which grew by 15 percent in 2019, and we can see a bright future for both industries.
The marketing and advertising category offers data on the promotional activities employed by firms of various sizes, as well as non-governmental organizations. Within this sector, Statista provides information about the marketing operations of both the industry professionals as well as brands and companies. Additionally, data on advertising spending on a global, regional, and local scale is available. All of it is complemented with information on largest spenders and brand rankings.
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