The advertising and marketing industry is a dragon of many heads. The first is Amazon – the largest advertiser worldwide, with an ad spend of 11 billion U.S. dollars. Apple – the most valuable brand worldwide – can be considered another one. Yet another still could be the United States, as the most creative advertising market worldwide. However, as marketing and advertising are fast-paced industries, dependent on numerous external factors, the heads might roll at any time.
Advertising spending can account for a large chunk of a company’s expenses and largest advertisers often come from the final goods sector, marketing foods, drinks, or cosmetics to end consumers. However, the title of the largest advertiser worldwide goes to Amazon – a globally present giant selling these final goods online. If it were a country, it would be the eleventh largest advertising market worldwide, outbidding such major players as India or Russia.
Largest display advertisers in the U.S.Agencies can be ranked using many metrics – fee income, creativity, effectivity, or number of acquisitions, to name just a few. Creativity is arguably the metric that produces the most buzz. Most recently, it was Burger King’s “The Whopper Detour” campaign developed by FCB that was named the most creative campaign worldwide. In essence, Burger King offered a discount for its flagship product to its app owners who were in the vicinity of a McDonald’s restaurant.
Most successful PR campaigns worldwideBrands with high brand value enjoy high recognition, are successful at marketing their products, and building customer loyalty. They are leaders of their industries. On a global level, the omnipresent internet & tech brands such as Apple, Amazon, or Google, have occupied top spots in brand value rankings for quite some time now. On national level, the leaders vary: in the UK, it is Vodafone – a telco provider, in Brazil, it is Itaú – a banking brand, whereas in Japan it is Toyota.
Brand ValueThe Brands and Leaders category showcases the best, largest, and most valuable in the advertising and marketing industry. From ad spending and ad revenue to rankings of largest advertisers and media holdings, data on all the important names in advertising can be found here. Additionally, this section offers creativity rankings of agencies, in-house marketers, and single campaigns for various marketing subsectors. Brand values and brand value rankings for multiple regions and industries complete the picture.
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