Smart home - Statistics & Facts

The global market is forecast to reach a value of almost 100 billion U.S. dollars in 2021. China and the Far East are the most prominent smart home markets by sales volume, with 40 percent of manufactured devices selling in the region. Within this giant market, there are clear segments grouped by the type of devices used and their functionalities in a smart home system.

Smart home segments and applications

The number of smart homes is forecast to grow and surpass the 350 million mark by 2023. Smart speakers are the most widely-known market segment, of which around 320 million were in use in 2020. The size of the installed base is set to double by 2024.
Video entertainment systems, such as smart TVs, home monitoring and security systems, and smart appliances are other major segments of the smart home market. Smart thermostats, sensors, and intelligent lighting are additional products that can be integrated into smart home systems. These systems are used for energy management purposes and to maximize comfort in the home.

Big tech companies are major players in the smart home market

Companies including Google, Amazon, and Apple have driven the development of the smart home from conceptual to commonplace, mainly with their smart speaker products. Smart speakers from these companies are often the main connect and control hub in a smart home. This holds true for several Chinese vendors as well, as Xiaomi, Baidu, and Alibaba combined, accounted for almost one-third of the global smart speaker sales in the fourth quarter of 2020. These companies, offering smart speakers, are also looking to expand their adjacent smart home product portfolio with smart doorbells, for example. Ring and Nest, owned by Amazon and Google respectively, were the leading smart doorbell brands in mid-2020.

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