Global denim market - statistics & facts

International trade

China is the leading exporter of denim fabric worldwide, leading particularly in exports of denim made from at least 85 percent cotton. The cotton percentage of denim fabric is quite significant because the cotton threads will expand but not contract. The higher the amount of cotton in a blend, the more the denim will stretch and remained stretched over time. China and Hong Kong import the most denim fabric, especially denim made from less than 85 percent cotton. In contrast, Egypt is the leading importer of denim made from at least 85 percent cotton.

Leading brands

Levi Strauss, who reported over 4.45 billion U.S. dollars in sales in 2020, has the largest brand share of the jeans market. Eighty-seven percent of Levi Strauss's sales were made through the company's Levi's brand in 2019. The VF Corporation, in comparison, had jeans wear sales of 2.1 billion U.S. dollars in 2020. The apparel and footwear company owns several popular brands, including North Face, Timberland, and Vans. Vans' revenue grew the most of VF Corporation's brands in 2020. In May of that year, VF's separated its Jeanswear organization into an independent company called Kontoor Brands, which includes labels such as Wrangler and Lee.

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