Brand value of the leading FMCG brands worldwide 2021

In 2021, the leading global FMCG brand was Pampers, with a brand value of about 13.9 billion U.S. dollars. L’Oréal and Gilette followed closely in second and third places, with brand values amounting to 12.5 billion and 10.6 billion U.S. dollars, respectively. Both Pampers and Gilette are owned by Procter & Gamble.

Procter & Gamble’s global brands

Procter & Gamble, also known as P&G, is the largest consumer goods company in the world. Founded and headquartered in Cincinnati, Ohio in 1837, the company today operates in a wide range of segments in the FMCG industry, including personal health care, skincare, baby care and cleaning products, amongst others. P&G’s brand portfolio includes many world-renowned brands such as Pampers, Ariel, Tide, Tampax, Gilette, Crest, and Head & Shoulders. In 2021, Procter & Gamble’s net sales amounted to 76 billion U.S. dollars worldwide.

Colgate-Palmolive

Among Procter & Gamble’s main competitors in the FMCG industry is Colgate-Palmolive, another American multinational consumer goods company that generated more than 16 billion U.S. dollars in global net sales in 2020. Colgate-Palmolive operates in two main segments: personal and home care, and pet nutrition. Some of its most notable brands include Colgate, Palmolive, Sanex, Speed Stick, and Ajax. Colgate-Palmolive was the second leading personal care brand worldwide, with a brand value exceeding 17 billion U.S. dollars in 2020.