U.S. cleaning products industry - statistics & facts

Cleaning product segments

Household cleaners is another key segment within the household cleaning products industry. This segment covers all consumables for the cleaning of surfaces, windows, and toilets. A household cleaner has to be effective, gentle on users, and appealing to the senses. Beneath the sink of the average household lies a wide variety of household cleaning products—some are used every day and others rarely. Manufacturers want to be sure that their product is not only safe, but the one reached for most often. Every household cleaner requires optimal combinations of ingredients such as surfactants, stain removers, brighteners, abrasives and sanitizers to ensure peak performance, but most need to be gentle on users’ hands and appeal to their senses. Consumers are also on the look out for eco-friendly or sustainable cleaning products; almost 40 percent of surveyed Americans prioritize buying sustainable cleaning products over standard options.

Leading companies

Procter & Gamble, an American multinational consumer goods company, is one of the leading household and personal care companies in the world. The company generated over 26 billion U.S. dollars from fabric care and home care products alone in 2021, showing the lucrative nature of this industry. Almost half of Procter & Gamble's net sales are generated in the North American market. The company's fabric care and home care brands include Tide, Febreze, and Downy, which can be found in many households in the United States.

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