After going public in the late 1920s on the San Francisco stock exchange and surviving the great depression, the company managed to slowly grow throughout the century. It started expanding its own product portfolio, with products like Clorox 2 all-fabric bleach and Tilex mildew remover, while continuously maintaining its eponymous star cleaner. Simultaneously, the company started acquiring other brands, such as the Formula 409 cleaning line, Glad Products Company - the trash bags and plastic food storage containers producer, and the Kingsford grilling charcoal brand.
In 2021, Clorox generated global net sales worth approximately 7.34 billion U.S. dollars, an increase compared to previous years, while the company's gross profit amounted to over 3 billion U.S. dollars. Clorox's yearly financial reports show four distinct revenue streams, namely Health and Wellness, Household, Lifestyle and International. The Health and Wellness segment, which, as of 2020 was responsible for the largest portion of the company’s sales, is composed of cleaning product, professional products, and vitamins, minerals and supplements mainly marketed in the U.S. Some of the most successful brands in their portfolio are Clorox, the leading all purpose/disinfectant brand in the United States in 2018, Pine Sol, and Formula 409.
The Company's Household line, which also targets consumers in the United States, features charcoal products from the Kingsford and Match Light companies, plastic bags and containers under the Glad brand (a joint venture, with P&G as a minority shareholder) and Fresh Step cat litter products, among others. Lifestyle, the third segment geared towards the U.S. market, features foods, such as Hidden Valley’s sandwich spreads and condiments, dips, salad dressing, and breakfast bars. It also includes beauty products under the Burt’s Bees brand, such as the lip care line with the same name, which was one of the most popular lip care brands among Americans as of 2020. The fourth and last Clorox stream of revenue is designed for international consumers and features a selection of the company’s most successful products from the domestic market.
