Henkel - statistics & facts

Business units and leading brands

The company operates under three distinct business units: adhesives technologies, laundry and home care, and beauty care. In 2021, the Henkel Group generated a global revenue of about 20 billion euros. In that year, the adhesive technologies business unit generated approximately 9.64 billion euros of the company’s total revenue. This amounts to about 48 percent, which makes adhesive technologies the company's most lucrative segment. As a result, Henkel allocated a large portion of its research and development capacity to the adhesive technologies unit in 2021. The most prominent brands within that business segment are Loctite, Technomelt, Bonderite, Teroson, and Acquence. On the other hand, the beauty care business unit generated around 3.7 billion euros of Henkel’s global revenues, with globally-recognized brands such as Schwarzkopf and Dial. In the United States, Schwarzkopf was among the top five women’s hair coloring vendors in 2020.

Henkel's competitors

Henkel’s two main competitors are Unilever and Procter & Gamble. While Henkel’s global sales figures pale in comparison to Procter & Gamble's 76 billion U.S. dollars and Unilever's 61 billion U.S. dollars, the company's turnover has grown significantly over the years. As Henkel continues to ramp up its investments in the adhesives technologies unit, it could help the company consolidate its market position considerably. The adhesive, sealant, and surface treatment segment for consumer and industrial purposes will continue to allow Henkel to increase its revenue, especially as the company has been reinforcing its position in emerging markets.

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