Household Products - Statistics & Facts

Cleaning tools were also a leading category of household products in the United States. In 2019, annual consumer expenditures on cleaning supplies and detergents reached around 185 U.S dollars and 87 U.S. dollars, respectively.

Procter & Gamble generated U.S. sales in excess of 31 billion U.S. dollars in 2020, an increase from the previous year's 28.6 billion dollars. The company also invested more in advertising expenditures to promote its wide-range of household products. Time will tell whether this investment pays off against competing household product manufacturers, among them Church & Dwight co., Clorox co., and SC Johnson.

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